What is email marketing? It is a great way to reach out to a large amount of consumers in a very cost effective way. One thing it isn't, is a way to get instant results. Email marketing takes time, it takes consistency. If you are trying to build an audience, make sure you have something to say or something to offer that will keep them interested. Consistency is key! Why do you think you keep seeing the same Beer commercials over and over and over again during the same football game? It's not because they think you will forget about them. It is because they know that the more they embed their brand into your head with a catchy jingle or funny commercial you will most likely go out and buy their product. Same goes with email marketing. One campaign is not enough. It builds a foundation. It shows you that there are potential customers out there and if you do not continue to communicate with them, they will go elsewhere.
The advantages of this type of marketing can be great. Here are a few advantages.
A return on investment can be tracked and has been proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
Advertisers can reach to a substantial number of email subscribers who have opted in to receive email communications on subjects of interest to them.
Almost half of American internet users check or send email on a typical day, with email blasts that are delivered between 1am and 5am outperforming those sent at other times in open and click rates.
If you are considering the use of an email marketing program you should make sure the program does not violate spam laws.
When utilizing this marketing the best way to go is use a service that offers the consumer a way to "Opt-in" it gives the customer a way to chose whether or not he or she wants to receive further advertising from the business. This is a great tool because it not only allows you to keep track of who you market to, it also does away with complaints from consumers that would not want to be solicited.
By 2016 advertisers will spend $77 billion on interactive marketing. Email marketing and social media will grow to 26% of all advertising spent as they are embedded in the marketing mix. So you can see that email marketing is the future.
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